3D Configurator

What are 3D product configurations?

Understanding 3D Configurations

3D product configurations encompass the appearance, feel, and spatial design of items, such as furniture. They play a crucial role in space planning, offering product personalization, and facilitating informed buying decisions. These configurations are becoming increasingly vital for manufacturers aiming to meet the diverse demands of modern consumers.

Main Configuration Options

3D configurations typically allow buyers to customize various aspects of a product:

  • Colors and Textures: These define the visual appeal of the product, allowing for a range of aesthetic choices.
  • Materials: The choice of materials, such as wood or steel, impacts both the appearance and the tactile experience of the product.
  • Structures (Mesh Configurations): These determine the modularity of the product, such as whether components like armrests or machinery parts can be added or customized.

Creating 3D Product Configurations

To develop and integrate 3D product configurations, manufacturers need several key components:

  • 3D Model: A detailed 3D representation of the product.
  • Textures and Material Parts: These enable product personalization and are often in the form of JPEG images or additional 3D models.
  • 3D/AR Software: This software provides access to libraries of 3D models and their variants, facilitating the creation of configuration options.
  • Advanced 3D Viewer: A viewer that supports augmented reality and integrates seamlessly into online platforms, ensuring web responsiveness and security.
  • Integration with Website UI: Ensuring the 3D viewer connects smoothly with the shopping cart and other website elements through bidirectional flow and connecting code.
  • Web Professional: A professional capable of implementing the necessary code to integrate these features.


Offering 3D product configuration options can significantly benefit manufacturers by:

  • Broadening Product Range: Allowing companies to cater to a wider array of customer preferences.
  • Meeting Consumer Demand: Satisfying the expectations of over 81% of buyers who seek customization options.
  • Reducing Costs: Decreasing the time and labor costs associated with individually explaining configuration options.
  • Boosting Sales: Enhancing the likelihood of product purchases through personalized and engaging buying experiences.

Incorporating 3D product configurations is not just a trend but a strategic move that can lead to greater customer satisfaction and increased sales for manufacturers.

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