See-commerce insights

A new report forecasts consumer spending on physical goods through AR is set to more than quadruple by 2027. As demand for immersive product experiences drives adoption by business, the evidence of 3D and AR’s power to influence sales and turn browsers into buyers continues to mount.

For brands that haven’t yet implemented 3D and AR, the first question many ask is how to go about it. The good news is that integrating immersive experiences into a website’s product pages is both simple and effective – and causes no disruption to existing systems.

In today’s hyper-competitive commerce landscape, 3D and augmented reality (AR) have emerged as innovations that deliver a striking competitive advantage. Retailers and manufacturers from all sectors, and particularly furniture, need to understand the ways in which 3D and AR have impacted the market, illustrated through key data points across a range of business metrics.

Today’s consumer expects personalization options as part of their shopping journey – but showcasing the full range of product configuration options is a challenge for firms when it requires hundreds or thousands of physical samples and photographs. By leveraging the power of 3D configurators, firms can meet this rising consumer demand – and streamline their operations in the process.

The launch of Apple Vision Pro sent the internet into a frenzy as videos of the device in action showcased its game-changing capabilities. Delivering users a whole new level of immersive experience will have wide-ranging implications, including accelerating the transition to immersive commerce.

With booming consumer demand for 3D and AR experiences, businesses are recognizing the transformative power of the technology to revolutionize commerce. This comprehensive guide provides companies with everything they need to know to integrate immersive technology into their platforms, quickly and seamlessly.

In the post-pandemic era, bricks-and-mortar retail has enjoyed a revival – while ecommerce is still growing rapidly. As a more complex and nuanced picture of consumer behavior emerges, this article examines how 3D and AR is the unifying solution businesses need in an omnichannel world.

In this comprehensive guide, we will explore the profound impact of 3D and AR in ecommerce, examining the use-cases and benefits, and providing best-practice guidance for how to leverage this technology to revolutionize the online shopping experience.

Digital 3D models are transformative assets for any business, so it’s essential to get them right. Our insider guide outlines six key insights into how to create high-quality 3D product models that can revolutionize everything from design to marketing.

Digital twins are the foundation of the immersive experiences that are reshaping the retail landscape. This article explains what digital twins are, the benefits they offer to retailers, and how they are shaping the industry’s immediate future.

Augmented reality is a powerful tool that is revolutionizing the fields of entertainment, online commerce, manufacturing, and more. But there are subtle variations in the technology fueling these new experiences, and in this article, we’ll break down the different types.