See-commerce insights

The data is in, and the proof is conclusive: time and again, the integration of 3D and AR has been shown to deliver significant boosts in ecommerce conversion rates. In this article, we review the evidence from leading retailers, take a closer look at why consumers love 3D and AR, and examine the economic case for investing in immersive technologies.

Virtual showrooms use 3D and augmented reality (AR) technology to create immersive shopping experiences. With 63% of shopping journeys beginning online, and 80% of consumers feeling more confident in purchases made with the help of AR, we explore why virtual showrooms are becoming a must-have for ecommerce – and how to get started creating your own.

Healthy profit margins are a sign of a buoyant business – but are they the best metric when determining success in the furniture sector? This article explores the concept of furniture profit margins, strategies to improve them, and how they compare to other business metrics.

Ecommerce conversion rates in the furniture sector average around 0.5%, so how is IKEA able to convert customers at more than triple that benchmark? Read on to learn about the innovative marketing tactics behind the furniture giant’s success.

Mark Zuckerberg used his keynote address to unveil two new mixed-reality interfaces at Meta Connect 2023. Here’s what it means for the future of immersive commerce and mixed-reality environments.

Advances in immersive commerce are causing furniture sellers to overhaul their customer engagement strategies. 3D and augmented reality (AR) are at the forefront of this shift.

Augmented reality (AR) is rapidly being integrated into manufacturing processes by companies seeking the benefits of industrial digitalization. With uses from prototyping right through to assembly, the technology will simplify a host of tasks.

E-commerce conversion rates in the furniture industry trail behind those of other sectors. But some of the market’s key players are employing technology to remarkable effect, achieving levels far above average.

Art and technology may not seem like an obvious match – but pioneering new techniques underpinned by 3D and augmented reality (AR) are causing a stir among creatives

In today’s fast-changing business landscape, the challenge faced by small and medium businesses (SMBs) is trickier than ever: how to attract and retain customers.

Returns are a natural part of the commerce ecosystem. But when they start cutting into your profit margins, something has to change. Minimizing returns by using 3D and augmented reality (AR) to enhance the customer journey can help mitigate the impact on commerce loss.