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The data is in, and the proof is conclusive: time and again, the integration of 3D and AR has been shown to deliver significant boosts in ecommerce conversion rates. In this article, we review the evidence from leading retailers, take a closer look at why consumers love 3D and AR, and examine the economic case for investing in immersive technologies.

Virtual showrooms use 3D and augmented reality (AR) technology to create immersive shopping experiences. With 63% of shopping journeys beginning online, and 80% of consumers feeling more confident in purchases made with the help of AR, we explore why virtual showrooms are becoming a must-have for ecommerce – and how to get started creating your own.

Healthy profit margins are a sign of a buoyant business – but are they the best metric when determining success in the furniture sector? This article explores the concept of furniture profit margins, strategies to improve them, and how they compare to other business metrics.

Ecommerce conversion rates in the furniture sector average around 0.5%, so how is IKEA able to convert customers at more than triple that benchmark? Read on to learn about the innovative marketing tactics behind the furniture giant’s success.

Mark Zuckerberg used his keynote address to unveil two new mixed-reality interfaces at Meta Connect 2023. Here’s what it means for the future of immersive commerce and mixed-reality environments.