A property search platform has incorporated augmented reality (AR) and virtual reality (VR) technologies to enhance the customer experience for real estate shoppers.
3DAPARTMENT.com allows customers to visualize their future homes in three dimensions, take virtual tours of properties, and place virtual furniture in their space.
This allows potential tenants to experience immersive and interactive shopping journeys, without being physically present in the home.
The shift to remote work has pushed many industries to explore new ways of marketing products and visualizing properties, and AR and VR are becoming increasingly popular ways to execute this.
AR allows customers to visualize how a piece of furniture would look in a room, while VR can create a realistic and immersive experience for customers by allowing them to take virtual tours of properties, walk through rooms, and see the layout.
According to a report by Zillow, over 100 million shoppers used AR in their real estate shopping in 2021. 24% of all transactions in 2021 were sight unseen deals, enabled in large part by digital tools.
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By seamlessly integrating AR and VR into every listing, 3DAPARTMENT.com is unlocking innovative ways of engaging with properties and setting a new standard for property search and visualization.
The platform allows customers to view properties remotely and invite friends or other stakeholders to join them, regardless of scheduling issues or the potential buyer’s geographical location.
By using spatial data combined with 360-degree photos, the platform is also creating a virtual reality (VR) experience without the need for a headset.
With the help of AI, this information can also be used to create “digital twins”: virtual representations of a physical object or system.
Digital twins are also used in the manufacturing, transportation, and construction industries to run tests, improve efficiency, reduce costs, and increase productivity.
3DAPARTMENT.com is leading the field in allowing tenants to experience immersive and interactive shopping journeys, transforming how the market searches for, envisions and buys property.
AR and VR are revolutionizing every step of the purchasing journey for customers and have proven to capture the attention of prospective buyers and drive traffic by making it incredibly easy to engage with properties.