Eliminate customer guesswork

A new report forecasts consumer spending on physical goods through AR is set to more than quadruple by 2027. As demand for immersive product experiences drives adoption by business, the evidence of 3D and AR’s power to influence sales and turn browsers into buyers continues to mount.

For brands that haven’t yet implemented 3D and AR, the first question many ask is how to go about it. The good news is that integrating immersive experiences into a website’s product pages is both simple and effective – and causes no disruption to existing systems.

In today’s hyper-competitive commerce landscape, 3D and augmented reality (AR) have emerged as innovations that deliver a striking competitive advantage. Retailers and manufacturers from all sectors, and particularly furniture, need to understand the ways in which 3D and AR have impacted the market, illustrated through key data points across a range of business metrics.

Today’s consumer expects personalization options as part of their shopping journey – but showcasing the full range of product configuration options is a challenge for firms when it requires hundreds or thousands of physical samples and photographs. By leveraging the power of 3D configurators, firms can meet this rising consumer demand – and streamline their operations in the process.

The launch of Apple Vision Pro sent the internet into a frenzy as videos of the device in action showcased its game-changing capabilities. Delivering users a whole new level of immersive experience will have wide-ranging implications, including accelerating the transition to immersive commerce.