Let customers personalize and see products in their spaces using just their phone

Every firm needs to know how to write product descriptions that sell. Compelling copy, SEO-optimized text and 3D and AR provide the answers.

The challenge of how to increase ecommerce conversion rates is one that the furniture industry has grappled with acutely, delivering benchmarks that lag behind those of other sectors. Research has found average furniture conversion rates to be as low as 0.5%, compared to 2.25% for all industries. Cart abandonment rates are also extremely high. But now some of the market’s biggest players are employing technology to remarkable effect, exceeding benchmarks and expectations at the same time.

Consumer behavior has changed dramatically in recent years, which makes understanding online buyer expectations crucial for players in the digital marketplace – and, in an increasingly omnichannel environment, the physical space too.

The data is in, and the proof is conclusive: time and again, the integration of 3D and augmented reality (AR) has been shown to increase conversion rates in ecommerce. In this article, we review the evidence from leading brands, take a closer look at the consumer demand for 3D and AR that makes it such a powerful tool, and examine the economic case for investing in immersive technologies.

Leading brands are beginning to embrace the metaverse by offering their customers revolutionary new experiences. Technologies such as augmented reality (AR) and virtual reality (VR) and making shopping in the metaverse immersive, engaging and fun.

For brands that haven’t yet implemented 3D and AR, the first question many ask is how to go about it. The good news is that integrating immersive experiences into a website’s product pages is both simple and effective – and causes no disruption to existing systems.